SCOTTSDALE, AZ - A trailer rental company doesn't get many opportunities to win a customer searching for a trailer right now. If the business does not appear when that customer searches Google Maps or local results, the call can go to a competitor within seconds. That was the challenge facing Big Boy Trailer Rentals in Phoenix before they partnered with LocalFi in August 2023. Since then, the company has moved from outside the top 10 to #1 across Phoenix for major trailer rental searches, while expanding its visibility into Scottsdale, Paradise Valley, Tempe, and surrounding areas.
Big Boy already had what local customers wanted: utility trailers, car haulers, flatbeds, gooseneck trailers, and enclosed trailers for hire. The problem wasn't their offerings; it was making sure customers could easily find them online when they needed their services. Big Boy Trailer Rentals appeared inconsistently on Google Maps, often outside the top 10 results, while established competitors and national brands were taking a larger share of local searches.
LocalFi tailored the campaign to address that deficit. Rather than viewing SEO as merely a means to boost overall website traffic, the Local SEO company Arizona focused on capturing high-quality leads that could directly result in rentals. The campaign enhanced Big Boy's Google Business Profile, optimized local listings, accumulated positive reviews, and refined website content while focusing on high-intent service keywords.
The first signs of progress appeared in customer activity rather than rankings alone. During the initial phase of the campaign, Big Boy recorded a 50% increase in calls from its Google Business Profile and a 48.5% increase in website clicks. The business also recorded a 9.3% increase in profile interactions during that period.
The campaign continued to build momentum through 2024. Big Boy recorded 9,433 Google Business Profile views and 3,511 search appearances, with search visibility increasing by 23%. Website clicks also increased by 19.6%. These gains gave the business more opportunities to reach customers across the Phoenix market before they chose another trailer rental provider. This also allowed Big Boy to reinvest back into their business, purchasing more trailers to better serve their customers.
With LocalFi's reputation management services, reviews became another vital part of the growth. Big Boy started with 156 Google reviews and grew that number to 419, adding 263 reviews while maintaining a perfect 5.0 rating. For a service business, those reviews do more than provide social proof after a customer finds the company. They become part of the decision-making process while customers compare businesses in local search.
"Big Boy had what it takes to compete in Phoenix, but customers could not always find the company when they were ready to rent," said Isaac, LocalFi's CEO. "The campaign was built around changing that. Every part of the strategy had to support the same goal: put Big Boy in front of people who were ready to rent a trailer."
By January 2025, Big Boy had reached #1 rankings across the local search grid for competitive trailer rental terms. By March 2026, the company held a 96% Share of Local Voice for "Car Hauler" across Phoenix. The campaign also produced #1 rankings for searches including "Trailer Rental Near Phoenix," "Car Trailer Rental Near Phoenix," "Utility Trailer Rental Near Phoenix," "Enclosed Trailer Rental Near Phoenix," "Flatbed Trailer Rental Near Phoenix," and "Gooseneck Trailer Rental Near Phoenix."
The results clearly show why local search matters to service businesses. A customer looking for a trailer, electrician, auto repair shop, contractor, towing company, or other local service is often making a fast decision to address a potentially urgent need. A business that appears at the right point in that search has an opportunity to earn the call. A business that remains buried beneath competitors may never enter the conversation.
For service businesses across Arizona, the broader takeaway is straightforward. Having a good service is only part of winning local customers. The business also needs to be visible where those customers search, provide information that answers their questions, and build enough trust for them to choose it over the competitors. Big Boy Trailer Rentals' rise in Phoenix provides a concrete example of what that process can produce when those pieces are brought together over time.
Businesses looking for a reliable Phoenix SEO agency can review the full Big Boy Service Business SEO Case Study to see how Google Business Profile optimization, local authority, review generation, and high-intent keyword targeting were combined to produce measurable results. For businesses and organizations looking beyond traditional search, LocalFi is also a leading AI SEO Agency focused on helping businesses improve their visibility across AI search and generative search experiences.
About LocalFi
LocalFi is an Arizona digital marketing company that excels at helping businesses thrive online. The company provides Local SEO, Website SEO, website development, and AI visibility services focused on helping businesses attract customers through search and build a stronger presence across traditional and generative search platforms.
Media Contact
Name
LocalFi: SEO Digital Marketing Agency
Contact name
Isaac Navias
Contact phone
(480) 744-2808
Contact address
7272 E Indian School Rd Suite 540
City
Scottsdale
State
AZ
Zip
85251
Country
United States
Url
https://localfiseo.com/
COMTEX_493273567/2888/2026-09-25T09:42:36