The "My Rhythm. My Flavor. ¡Mi Gente!" monthlong celebration features Latin-inspired menus, lively Latin nights, memorabilia from legendary Latin superstars and more as part of Seminole Hard Rock Tampa's ongoing investment in the region's Hispanic community.

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TAMPA, Fla., Sept. 17, 2026 /PRNewswire/ -- Building on the momentum of the past two years, Seminole Hard Rock Hotel & Casino Tampa today kicked off its "My Rhythm. My Flavor. ¡Mi Gente!" Hispanic Heritage Month celebration with a $100,000 donation benefiting 10 local organizations that serve Central Florida's Hispanic community, with each organization receiving $10,000. Running from Sept. 15 through Oct. 15, the monthlong initiative celebrates the vibrant cultures, rich traditions and lasting contributions of Hispanic and Latin American communities.

With 10 new nonprofit recipients selected each year to broaden its impact across the region, the initiative has now supported 30 organizations. This year's recipients include:

• Boricuas de Corazón
• Chi Chi Rodriguez Youth Foundation
• Escuela de Bomba y Plena
• HAPBWA Women's Association
• Hispanic Chamber of Metro Orlando
• Hispanic Federation
• Iroko Dance Academy Foundation
• MiGente MiPueblo, Inc.
• Miss Latina Tampa
• Wattaka

These contributions reflect the Seminole Hard Rock Tampa's ongoing commitment to honoring Hispanic culture and empowering the Latin community.

"Hispanic Heritage Month celebrates the people, traditions, and cultural influences that make our communities stronger," said Lourdes M. Mola, Vice President of Latin Business Development for Seminole Gaming and Seminole Hard Rock. "We are proud to recognize and support the people and organizations doing meaningful work in the Hispanic community and creating a brighter future for generations to come."

"Our commitment is about more than celebrating Hispanic Heritage Month; it is about building authentic connections and creating experiences where our guests and community feel welcomed, connected, and celebrated," said Travis Lunn, President of Seminole Hard Rock Hotel & Casino Tampa. "We are proud to support the organizations making a meaningful difference throughout Central Florida."

As part of the Hispanic Heritage Month festivities, guests can immerse themselves in the rhythms, flavors, and spirit of Latin culture across Seminole Hard Rock Tampa. The Rez Grill will host Noche Latina every first Friday of the month from 10 p.m. to 2 a.m., featuring specialty cocktails and live music. Latin Nights will take place every Thursday from 8 p.m. to midnight at L Bar, featuring live Latin entertainment, high-energy beats and handcrafted cocktails inspired by the vibrant traditions of Latin America. Additionally, Salsa Lessons will be offered on Thursday nights at 6 p.m. at L Bar. Guests can sign up for this fun activity at casino.hardrock.com/tampa/events/salsa-lessons-at-l-bar. 

Hard Rock Cafe will turn up the rhythm with En Vivo featuring Venezuelan Salsa band Adolescentes Orquesta on Thursday, Sept. 24, at 9 p.m. Guests are invited to hit the dance floor for an energetic night of live salsa music, vibrant Latin rhythms and nonstop dancing. Tickets start at $10 and are available via casino.hardrock.com and Ticketmaster.

Throughout the month, guests can indulge in "Sabores," a limited-time collection of specially curated, Latin-inspired menu items at select restaurants across the property. Highlights include picanha grilled skirt steak at The Rez Grill; seafood paella at Fresh Harvest; zarzuela fish stew at Council Oak Steaks & Seafood; a mojo pork tacos combo at The Draper Room; carne guisada braised beef at Jubao Palace Noodle Bar; el callao ceviche at Rock 'N Raw; churro cheesecake at Rise Kitchen & Deli; and Regreso de Viracocha fried chicken sandwich at Poolside Bar & Grill.

Adding to the cultural celebration, a memorabilia exhibit will feature iconic items from Latin music legends, including Shakira, Christina Aguilera, Jessi Uribe, Maluma, Maria Zardoya, Rosalia, Sergio Vallin and Tito Puente. For more information, visit www.DescubreTuRitmo.com/Tampa.

About Hispanic Heritage Month at Seminole Casinos
Seminole Casinos and Seminole Hard Rock honor the ongoing achievements of Latin American culture and influence through the annual Hispanic Heritage Month campaign, "Mi Ritmo. Mi Sabor. Mi Gente!" The campaign highlights Latin music, food, culture, and community with year-round concerts across Seminole Casinos featuring artists such as Carlos Vives, Juanes, Jorge Celedón, Alex Sensation, Jerry Rivera, and more. Events also feature Latin nights and poolside parties with high-energy performances, Latin DJs, and vibrant entertainment that celebrate the rhythms and spirit of Latin culture, along with exclusive pop-up culinary experiences led by famed Latin chefs including Michelle Bernstein, Lorena Garcia, and Juanma Barrientos. The celebration extends to the community through philanthropic partnerships with local Hispanic charity organizations and curated Memorabilia displays featuring iconic pieces from Latin superstars, including Jennifer Lopez, Celia Cruz, Gloria Estefan, Maluma, and Hard Rock brand ambassadors Messi and Shakira. For more information on Seminole Hard Rock's vibrant Latin essence, visit https://seminole.hardrock.com/descubre-tu-ritmo.

About Seminole Hard Rock Hotel & Casino Tampa
Owned and operated by the Seminole Tribe of Florida, Seminole Hard Rock Hotel & Casino Tampa is one of the largest and most successful casinos in the world, offering award-winning gaming, hospitality, and entertainment. The casino offers nearly 5,000 of the hottest slot machines, 168 table games (which include eight craps tables and 16 roulette tables), a state-of-the-art Poker Room featuring 46 tables, and a smoke-free Mezzanine Level Casino. The 800-room hotel is AAA-Four-Diamond-rated and proudly offers 12 restaurants, including upscale dining venues Council Oak Steaks & Seafood, The Rez Grill, and Cipresso. Amenities include the 1,500-seat Hard Rock Event Center, which hosts some of the nation's hottest entertainers and must-see concerts; a 60,000-square-foot pool deck area with three pools and 19 cabanas; as well as the luxurious Rock Spa® & Salon. The resort is located off I-4 at North Orient Road and Hillsborough Avenue, about 10 minutes east of downtown Tampa. For more information, please call 866-502-PLAY or visit us online and via Facebook, X and Instagram.

Darien Cobb, Manager of Public Relations and Community Affairs, (813) 627-7788, darien.cobb@seminolehardrock.com

Mayra Hernandez, Bitner Group, (954) 309-9606, mayra@bitnergroup.com

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