From Theatre Executive to Therapist: jjalmond.com Opens Practice for LGBTQIA+ Adults and Creatives
London, United Kingdom - June 14, 2026 / JJ Almond /
A therapy practice built on the specific lived experience of its founder has launched in the UK, offering specialist support to LGBTQIA+ adults, creatives, and leaders who navigate the particular pressures of visible public or professional lives. jjalmond.com has opened to clients across the UK and London, with a practice model grounded in transactional analysis therapy and shaped by JJ Almond's own journey - first as someone who could not find a therapist who understood his frame of reference, and then as the therapist he once needed.
A Practice Built From the Inside Out
JJ Almond brings a distinctive combination of professional background and personal experience to his practice. Before training as a psychotherapist, he spent years working at a senior level in theatre leadership - an environment that demands constant visibility, creative endurance, and emotional output with little structural support. That professional history directly informs the therapy for creatives that jjalmond.com now offers, addressing the psychological terrain that many working in the arts, performance, and cultural sectors encounter but rarely have specialist space to explore.
Equally central to the practice is Almond's identity as a gay man living with HIV . LGBTQIA+ therapy at jjalmond.com is not framed as a generalised support offering - it is shaped by the practitioner's direct experience of navigating healthcare systems, stigma, community grief, and the layered complexity of queer identity across different life stages. For many LGBTQIA+ adults, finding a therapist who shares a meaningful frame of reference has historically been difficult. jjalmond.com positions itself as a direct answer to that gap.
Transactional Analysis as the Therapeutic Foundation
JJ uses transactional analysis therapy as his primary clinical framework. Transactional analysis - a model that examines patterns of thought, behaviour, and relational dynamics developed over a lifetime - offers clients a structured but flexible language for understanding themselves. For people managing the weight of professional identity, public-facing roles, or the particular psychological pressures that come with LGBTQIA+ experience, the approach provides both analytical depth and practical clarity.
JJ describes his client base as people living "visible lives under invisible pressure" - a phrase that captures the experience of those whose external confidence or professional success sits alongside internal complexity that rarely surfaces in conventional settings. This includes senior leaders managing the gap between public persona and private self, creatives absorbing the emotional demands of their work, and LGBTQIA+ individuals processing identity, relationships, or health experiences that require a therapist with real contextual understanding.
HIV Experience as Clinical and Personal Context
One of the more specific areas of focus at jjalmond.com is support for people affected by HIV. status as JJ is living HIV so HIV is not incidental to the practice - it is part of its clinical and ethical foundation. People navigating an HIV diagnosis, or living long-term with the virus, often encounter stigma, disclosure anxiety, and a form of psychological complexity that intersects with sexual identity, relationships, and mortality in ways that require careful, informed therapeutic attention.
"I spent a long time looking for a therapist who had genuine shared experience - not just training in the right areas, but actual lived understanding of what it means to be gay, to be HIV positive, to work in a creative industry where the pressure is constant and invisible," said JJ Almond, Founder of jjalmond.com. "When I couldn't find that, I became it. This practice exists because that gap is real, and the people who fall into it deserve something built specifically for them."
The practice serves clients across the UK and London, operating in a way that reflects both the geographic reach and the specific communities it serves.
About jjalmond.com
jjalmond.com is a therapy practice founded by JJ Almond, offering specialist support to LGBTQIA+ adults, creatives, and leaders across the UK and London. The practice draws on Almond's lived experience as a gay man living with HIV and his professional background in senior theatre leadership, using transactional analysis as its primary therapeutic framework.
Learn more at JJ Almond
Contact Information:
JJ Almond
Dean St
London, London W1D
United Kingdom
JJ Almond
+44 7974 155074
https://www.jjalmond.com